Ralph Lauren 4D

I came across this display a few months ago which deserves to be shared with you all. I have to say Ralph Lauren have really taken the concept of window displays to a whole new level. As the building moves and transforms into a catwalk then moulds into a Polo match, 4D graphics bring the whole Ralph Lauren Regent Street store to life to wow the crown. That is certainly one way to grab the passersby attention...Check it out there is 8 minutes of  pure technological and promotional perfection

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